Did you know that 71 million U.S. homeowners have dogs, with most owning two? Even more noteworthy is the fact that 50% of these pet owners consider their dogs to be family members, which means they spend time and money to make sure their pet is happy, healthy and comfortable.

Companies, like Einstein Bagels and Starbucks, provide services that cater to these strong, pet-owner demographics. Einstein customers can bring home specially prepared doggy bagels for treats, while Starbucks drinkers can order their Venti Mocha Lattes from drive-thru windows, so their dogs don't have to wait in the car.

Pet pampering is definitely on the rise with more people bringing their pets to work, taking them on vacations, and dressing them in the latest doggy fashions.

You may be wondering what this has to do with wool.

After a long day of gallivanting around town with their owners, a favorite comfy spot at home is a must. Wool carpets provide the ultimate luxury for pets, while keeping them safe and healthy.

The natural benefits of wool are especially noteworthy for older pets and those with compromised immune systems. Wool is a non-allergenic fiber that does not promote the growth of bacteria, dust mites or give off harmful emissions, making it a safe and healthy choice. Since wool actually absorbs indoor air contaminants, the air a pet breathes is cleaner and safer than it would be without wool. Think about how close a dog or cat's nose is to the floor. Because wool neutralizes and binds air contaminants irreversibly in its structure, it keeps the air healthy even at sniffing distance.

Aside from promoting good health, wool feels good. The luxurious softness and warmth of wool makes it incredibly comfortable. That's because all the qualities that make wool coats, sweaters, hats and scarves so wonderful to wear are built right into the carpet. The natural bulk and resilience of wool provides an exceptional layer of under-paw comfort and provides the perfect place for pets to curl up and enjoy.

Pet owners can also relax in the comfort of wool, even if their dog is accident-prone. As long as they vacuum regularly and respond quickly and correctly to mishaps, the easy-care benefits of wool help maintain its good looks.

For customers with pets that shed, a carpet that matches the pet's hair can help keep the floor looking clean. Although it may sound a little ridiculous, this beauty secret can lessen the need for extra vacuuming. The visibility of tracked-in dirt can also be minimized by choosing a carpet that mimics the outside ground color. Of course, the ultimate disguise is a colorful wool area rug, which can hide a multitude of mishaps while keeping the floor soft and inviting for the entire family.