Order as many floor samples as you like and we'll ship all samples to you for free! You may then return them, within six months, and receive a refund for all returned samples. Please note: We do not reimburse for return shipping costs.
This product may not perform properly if applied below the required temperature. Please check installation instructions on our website.
Because this is a water-based product, it may freeze during shipping. For that reason we will not ship over a weekend if temperatures dip below 32 degrees F.
If you want us to ship anyway, it will be at your own risk. Please call to arrange with a GBS eco-advisor. 800.405.0222
Ecos Universal Primer is a water-based, solvent-free stain-block interior/exterior primer that's highly effective at blocking out many difficult stains such as rusted metal, rust stains, water stains on walls and ceilings and many other challenging stains. It's safe for everyone because it's made without solvents or hazardous chemicals and it contains no biocides or fungicides.
NOTE: This cannot be used over oil-based paints or sealers. For new drywall we recommend Ecos Drywall Primer. For priming raw wood we recommend Ecos Wood Primer. This product will not block tannin/oily/tarry stains, such as asphalt, or those from coal fires. Also, not suitable for cast iron, or bare iron or for pet dwellings or for use with plaster.
Ecos Universal Primer applies with brush or roller, leaving a beautifully smooth, even finish. Apply one or two coats depending upon the severity of the problem and always allow at least 6 hours between coats. One gallon over primed or painted surfaces covers approximately 400 SF per coat/gallon. Older, drier, or rougher surfaces will have a lower spread rate.
ECOS has industry-leading test performance and accreditations:
The first North American paint manufacturer to complete the Health Product Declaration (HPD) — an open-standard format for accurate, reliable, and transparent reporting of product contents for LEED v4 that requires third-party certification;
The only paint manufacturer with Declare Labels showing LBC Red List Free (a transparent ingredients labeling tool developed by the Living Building Challenge for manufacturers to fully disclose all intentionally added ingredients; Red List is a collection of worst-in-class building materials);
The only professional-grade paint and primer certified to ASTM D-4236 (non-toxic);
The only paint company with membership in the Juvenile Products Manufacturer’s Association (JPMA);
The only paint company approved by the national non-profit Healthy Child Healthy World.
See righthand margin for downloadable PDFs including MSDS (Material Safety Data Sheet), HPD, CDPH (Calif Dept. Pub. Health), ASTM D6886 (VOC test results), and application instructions.
Sample sizes (2 oz) are available for $9.95 including shipping. Swatch Decks are also available.
This is your go-to primer for virtually every indoor or outdoor application. It works even on the tough applications like bare iron and steel. It will not, however, block oily or tarry stains such as those from coal fires or asphalt, it will also not work over oil-based finishes. If you need to prime your drywall but didn't buy the Ecos Wall Primer, not to worry. This will work fine there too.
Features & benefits
High performance — superior hiding and sealing on most surfaces
Non-toxic — zero VOC emissions in paint and pigments; no biocides, fungicides or solvents, ultra-low odor
Certified and accredited — Living Building Challenge Declaration status: Red List Free, Health Product Declaration (HPD) verified, CDPH 01350 compliant, DECLARE ID: IPA-1002, LEED V4, ASTM D-4236 specifically concerning oral toxicity, skin irritation and respiratory effects, ASTM D6886, Healthy Child, Healthy World approved
Excellent coverage — one gallon covers approx. 400 square feet depending upon the porosity of substrate
Easy-to-use — brush, or roller; soap and water cleanup (this primer is too thick to spray)
Eco-friendly shipping — the containers and shipping boxes are both 100% post-consumer recycled and 100% recyclable
State Nexus Fee may apply A state nexus fee will be applied to this item if drop shipped to the following states: . We're sorry for the inconvenience. Click here to read more about the state nexus fee.
Coverage (1 Coat)
for primed or painted surfaces 400 SF per Gallon 100 SF per Quart
Recommended # of Coats
1-2 depending upon the severity of the stain
Dry to the touch in 1 hour.
Allow to cure for 6 hours before re-coating.
Allow to cure for (minimum) 24 HOURS before sanding or painting.
Square Feet / Box
Thickness or Height
Veneer Cut Thickness
Boxes / Pallet
Square Feet / Pallet
Boards / Box
Pieces / Box
Weight / Box
Interior or Exterior
Use On Material
**Do Not Use on Oil-based polyurethanes or Oil-based products.**, Ceilings, Concrete, Drywall, Gypsum, Masonry, Plaster, Sheetrock, Stucco, Walls, Wood
Indoor Environmental Quality/4.2 Low-Emitting Material/ Paints and Coatings: 1 point
LEED® Regional Materials Zip Code
Living Challenge, Meets or exceeds California Air Resources Board (CARB) 2 requirements
Country of Manufacture
Use With These Products
Number of Colors
Critical Radiant Flux
Face or Pile Weight
Pile Height (High)
Pile Height (Low)
Resistance to Insect Pests
Stitches Per Inch
Surface Texture, Construction, Style
Tufts per Sq. In.
Tufts / Sq In
Bundles per Pallet
Bundles per Square 6" Exposure
Bundles per Square 7" Exposure
Bundles per Square 7-1/2" Exposure
Bundles per Square 8" Exposure
Pounds per Bundle
Pounds per Pallet
Pounds per Roll
Pounds per Square
Pounds per Square 6" Exposure
Pounds per Square 7" Exposure
Pounds per Square 7-1/2" Exposure
Pounds per Square 8" Exposure
Lin Feet per Bundle
Lin Feet per Pallet
Rolls per Pallet
Squares per Roll
Tiles per bundle
Tiles per Lin Foot
paint brush, roller
Application Temperature Range
Avoid applying below 50°F (10°C)
Where to use:
This water-based, solvent-free stain-block primer is highly effective and has a number of
uses for concealing and blocking out difficult stains such as rusted metal, rust staining, water staining on (for
example) plaster walls & ceilings, and many other "difficult to get rid of" stains.
However, this product will not block oily or tarry stains, such as those from coal fires
(chimney breast) or asphalt. It will also not work over oil-based finishes.
This is a preferred Primer for bare Iron and Steel.
NOTE: Not ideal for exterior bare cast iron - ask for advice.
The substrate should be sound, dry, non-dusty, and non-oily.
Remove any loose or flaking material.
Structural issues such as efflorescence, water ingress or rising damp, etc, must be
resolved beforehand and re-plastered if needs be.
Metals - rust must be removed.
WARNING: Older buildings may contain lead-based paint, which requires professional
remediation if it is disturbed. If in doubt, consult with a professional from a Lead-Safe
Do not thin. Stir gently and thoroughly before use.
Apply one or two coats (depending on the severity of the problem) by brush or roller, and
allow at least 6 hours between coats. Normally touch dry in 1 hour.
The final coat should be pure white before recoating.
Allow twenty-four hours before sanding or painting.
Avoid applying below 50°F (10°C).
Clean equipment and brushes with water.
Finish with any of our standard wall or trim paints - if in doubt, ask for advice.
Varies with porosity but typically 100 Sq Ft/Quart or 400 Sq Ft/Gallon (one coat)
Health & Safety:
Avoid contact with the skin and eyes. Wash off splashes with water. Keep out of the reach
Surface or Product Preparation
Appearance When Dry
Cleans Up With
Recycling or Disposal
Biodegradable, Dispose of excess product in accordance with all local state and federal regulations
Finish Contains Aluminum Oxide?
Floor Item Type
Janka Hardness Rating
Number of Plys
Range of Resistance
Risk in Dry Climates
Shade (1 Light) - (7 Dark)
Strips / Plank
Surface Treatment Color
Touch Up Kit
Can be indoor?
Can be outdoor?
Max Gallons Per Minute
Max BTU's / Hour
- BTU's / Hour
Multi Control Capabilities
Temperature Range (with remote)
Color Rendering Index (CRI)
Questions & Answers
Green Building Supplies:
Area of room (sq ft):.
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