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Enjarre™ is mainly a commercial product for larger jobs. There will be a minimum order of 1 pallet (35 bags).

ALBUQUERQUE, NM (October 2009) – The award-winning, patented, all-natural earth plasters produced by American Clay Enterprises, Inc. have gained popularity over the years with residential builders and remodelers.  And last year’s launch of American Clay’s sprayable, one-coat plaster Enjarre, developed specifically for the multi-residential and commercial building sectors, made it easier—and more popular--to use it in larger and more average projects--an unexpected boost considering the economy.  In response to the increased demand for the well-priced product, American Clay has expanded Enjarre’s color selection from the original eight to the same colors offered in the original Loma: 43 standard, plus custom.  

      Many applicators believe they have saved 30% of their bids during the economic downturn due to Enjarre’s introduction.  Enjarre provides customers a one-coat system opportunity (much lower labor costs), with the option of returning to add a second coat in the future with American Clay’s more premier products for a more stylized surface. Enjarre’s price per square foot is equivalent to high-end, zero-VOC paints and traditional qypsum plasters.  It can be applied to multiple substrates, and typically lasts for the life of the walls; a smart deal at less than $.45¢ /sq. ft. to contractors, with color and binder inclusive.  Created to be sprayed on with statur tube driven texture machines, eight hours of labor equates to 2000 sq. ft. of completed wall space.  The end result is a matte finish, very reflective of today’s desire for a more modern, natural and simple backdrop for residential and many commercial projects.

      Additionally, offering this unique green option has given the applicators an increasingly valued business angle.  Enjarre contains zero VOCs, is a mold-resistant, non-toxic, and reimulsifiable plaster finish that produces the toughest most repairable surfaces that withstand the stresses of high traffic areas, and is a financially sound choice. Enjarre has the lowest carbon footprint per pound of any commercially available non-paint wall finish; and it provides top indoor air quality and beauty--and can contribute toward up to seven LEED points--at a very competitive price. 

        “Our plasters are becoming a product of choice for all types of people and companies that are interested in using a green product on their walls.  It’s completely natural, within budget, repairable, durable, flexible, healthy and beautiful,” says Shaylor Alley, VP of Commercial Products.  “As Enjarre has become a popular request for more and larger projects—both commercial AND residential—increasing the color options was a logical next step in our customer service.”

      With the drywall market the most dominant in commercial construction, American Clay made this market its primary target with Enjarre and therefore, considered carefully the varying regional building habits/costs during their R&D phase to ensure their ability to compete. Typical wall finishes range from (a) gypsum plus paint on drywall with an average cost (product + labor) of $1.75/sq. ft. to (b) texture plus paint, average $.85/sq. ft., or (c) smooth wall plus paint, average $1.26/sq. ft.  Enjarre sales are increasing monthly, largely due to the price competiveness to paint and gypsum plasters.  These sales show the cost for product alone to be from $.45 to contractors and $.58 per sq. ft. to retail buyers.  Sprayed or troweled-on projects of 20,000 square feet or more see application, including product, costs of $1-1.60/sq. ft.Product Description:

•Enjarre™ is a proprietary blend of clays, aggregates, and mineral pigments, designed for spray application for your interior walls and ceilings.

•Enjarre™ will bond to a variety of substrates including drywall, masonry, plasterboard, and existing painted surfaces. 

•Enjarre™ is designed to be applied and textured in a single pass over level I or II drywall prep, saving time and money while achieving a distinct, natural, beautiful wall and ceiling coating. 

•Enjarre™ can be applied to CMU block (1-2 coats) to achieve a pre-colored finish that levels (hiding the mortar joints) at the same time. 

•Enjarre™ is available in 8 standard colors, countless possible finishes (achieved by the applicator), and is available in custom colors for orders of more than 15,000 square feet.

•Enjarre™ is designed with your commercial project, production housing development, condo project, and any other large scale application in mind. 

•Enjarre™ is easily repaired (compared to other plasters), eliminates the need to schedule a painter, is 0 VOC, and will give your project a look unmatched by other wall finishes.

Pricing Information

Features:  
-Non-toxic, 0 VOC
-Absorbs odors
-Easy to repair
-Temperature and Humidity buffering
-Mold resistant
-Zero Waste (material can be stored indefinitely when dried out)
-Non-fading
-Easy to clean up
-Recyclable packaging

Coverage:
Each 36.3 kg (80 lb) bag covers 150-200 square feet in one pass over level I drywall prep.

Storage:
Store away from exposure to moisture.  If product gets wet, soak in bucket with water for 12 hours and mix.  Product does not go bad.

Recycled Content:
Approximately 70% post industrial by volume

Application:
Please refer to Enjarre™ application instructions which can be obtained by clicking the link at the top of page.

Drying Time: 
Actual climate will affect dry times: 2-4 hours in dry climates and 6-10 hours in humid climates.  Dehumidifiers and increased air circulation will decrease dry time.

Clean up:
Water, and damp sponge or rag

Premixed Colors:  NOTE: Enjarre can also be purchased in white and you can mix all 43 colors to create the same pallet as with Loma, Porcelina or Marittimo.  Please go to previous section of American Clay to order pigments.  Pigment ratio is 1 1/4 color packs per bag of Enjarre.